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Do the numbers work? Rents and yields, the HMO planning rules, growth and what owners made, and the council's letting picture.
| Typical private rent in Ashford | A month | A year |
|---|---|---|
| All homes | £1,248 | £14,976 |
| 1 bedroom | £894 | £10,728 |
| 2 bedrooms | £1,143 | £13,716 |
| 3 bedrooms | £1,407 | £16,884 |
| 4+ bedrooms | £2,041 | £24,492 |
The council's typical rent against the typical home here (£450k): a gross yield of about 3.3%.
| Great Chart, Bethersden & Woodchurch | Ashford | England and Wales | |
|---|---|---|---|
| Housing allowance yield (%) | 2.7 | 2.9 | 3.2 |
| Rented privately | 16% | 18% | 20% |
| Homes ever let | 11% | 13% | 18% |
| Residents per home | 2.3 | 2.4 | 2.3 |
| Homes owned by companies | 1% | 2% | 4% |
| Homes bought by companies since 2021 | 16 | 16 | 34 |
ONS private rents (council, 2026-08); Local Housing Allowance (VOA). Gross yields are before costs, voids and tax.
HMO planning rules: unknown here. Ashford has not published HMO Article 4 areas to the national planning data platform, so we cannot tell whether HMOs need planning permission here. Ask the council's planning team.
| Great Chart, Bethersden & Woodchurch | Ashford | England and Wales | |
|---|---|---|---|
| Postcodes under an Article 4 direction | 0% | 12% | 16% |
planning.data.gov.uk (Article 4 directions). Whether one address is inside an HMO area is on its postcode's Investing page. HMO Article 4 map · About HMOs
| Great Chart, Bethersden & Woodchurch | Ashford | England and Wales | |
|---|---|---|---|
| Population change, 2021–2024 | +5% | +6% | +4% |
| Homes added, 2021–2024 | +6% | +5% | +3% |
| People added per new home, 2021–2024 | 1.9 | 3.9 | 5.1 |
| Housing pressure vs region | 1.6 | 1.0 | -0.3 |
Like-for-like (repeat-sales) index, HM Land Registry. What owners made when they sold, by area and how long they held.
MHCLG council tax base (England), Ministry of Justice repossessions, ONS short-term lets.
Yields, prices, growth, renting and Article 4 cover, side by side.
| Ashford Central | 3.7 | £291k | +49% | 33% | 10% |
|---|---|---|---|---|---|
| Beaver & Singleton | 3.7 | £267k | +49% | 22% | 48% |
| Washford & Stanhope | 3.6 | £294k | +50% | 17% | 27% |
| Bybrook | 3.4 | £294k | +47% | 18% | 0% |
| Park Farm | 3.1 | £329k | +52% | 21% | 34% |
| Godinton, Repton & Orchard Heights | 3.0 | £329k | +45% | 23% | 0% |
| Highfield & Willesborough | 3.0 | £375k | +52% | 15% | 9% |
| Great Chart, Bethersden & Woodchurch (this one) | 2.7 | £450k | +50% | 16% | 0% |
| Brabourne Lees & North Romney | 2.6 | £396k | +39% | 12% | 0% |
| Kennington & Little Burton Farm | 2.5 | £374k | +47% | 14% | 30% |
| Wye, Chilham & Kennington | 2.4 | £426k | +40% | 18% | 0% |
| Tenterden & Rolvenden | 2.4 | £426k | +39% | 15% | 1% |
| Hamstreet & Isle of Oxney | 2.3 | £465k | +46% | 11% | 0% |
| Biddenden, Smarden & High Halden | 2.0 | £539k | +45% | 11% | 1% |
| Charing, Pluckley & Challock | 1.9 | £588k | +47% | 12% | 0% |
Sort by any column; open a neighbourhood for the same view.
Deal calculator (buy-to-let, HMO, flip, BRRR) · Opportunity finder · What owners made · Councils compared ·
Local Housing Allowance, Ashford rental area, 2026-27, a month: Shared room £393 · 1 bed £750 · 2 beds £850 · 3 beds £1,098 · 4 beds £1,440. The most a tenant on Universal Credit or Housing Benefit gets towards rent here, set at the cheapest 30% of local rents in 2023 and frozen since April 2024.
Gross LHA yields at this neighbourhood's 2025 prices: 1-bed rate vs flats 3.05% · 2-bed vs terraced houses 3.52% · 3-bed vs semis 3.61%.